About Us.......

Jack Sims

Founding Partner

Jack Sims, Global Head of Sales at Flagright and Founding Partner at Negotia, drives revenue growth and market expansion. At Flagright, he strengthens customer and partner relationships, ensuring the adoption of cutting-edge AML and fraud detection solutions. At Negotia, he supports post-investment value creation for private equity and high-growth firms. Previously, he led strategic sales initiatives at Rosslyn and Encompass Corporation, consistently exceeding targets and expanding international business.

John Bunting

Founding Partner

John Bunting, Founding Partner at Negotia, has over 30 years of expertise in sales strategy and business development. He has led strategic growth initiatives at PwC, Ernst &Young, and Anderson Stanley Consulting, where he specializes in executive coaching and scaling businesses. John is also a motorsports enthusiast, serving as Chief Instructor at No Limits Trackdays, where he develops training programs across Europe.

Peter Baxendale

Founding Partner

Peter Baxendale, a Founding Partner at Negotia and Chief Commercial Officer, specializes in next-generation digital payment and banking systems. He drives sales growth, go-to-market strategies, and post-investment value creation for startups and scale-ups. At Negotia since 2023, Peter provides hands-on sales management and executive coaching, translating insights into strategic action. His leadership experience includes roles such as EVP of Sales at Enfuce, where he spearheaded business development and operational efficiency across international markets.

Norm Wilkinson

Advisory Partner

Norm Wilkinson, Advisory Partner at Negotia since September 2024, specializes in scaling startups and aligning sales strategies with market demands. As VP of International Business Development at BrainCreators, he drives global sales of AI-driven applications in public sector and infrastructure markets. His expertise in AI technologies, performance management, and business development has significantly impacted growth and strategic execution across his roles."

 
Simon Bowles

Advisory Partner

Simon, an Advisory Partner at Negotia since October 2024, specializes in driving revenue growth and investment value creation. Previously UK Sales Director at Modulr, he led financial services growth and market expansion. At NetPay Solutions Group, he transformed sales processes, enhancing partner and direct sales. His expertise in go-to-market strategy and sales leadership has consistently delivered measurable business impact."

Paul Sims

Managing Partner

Paul Sims, Managing Partner at Negotia, brings 25+ years of global leadership in building high-performance sales teams. He has driven strategic growth at Codat, Modulr, and HUDL, achieving significant revenue increases and operational transformations. His tenure at IBM saw him lead financial services teams to double-digit growth, leveraging expertise in sales leadership, deal coaching, and strategic execution."