We provide the expertise to enable high growth tech companies to accelerate sales funnel conversion, shorten time to signature and scale deal size.
(larger deals, more of them, signed sooner)

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Negotia Team in Numbers:

1 Mission

25+ High Performance Teams Led

150+ Years Leadership Experience

750+ Quarter Ends

25,000+ Pipeline Reviews

$1bn+ Revenue Generated

Welcome to Negotia

I’m Paul Sims, the Managing Partner here at Negotia. We are practising Chief Revenue Officers and Sales Leaders who maximize investment value for tech founders and investors by accelerating sales funnel conversion, scaling deal value, and boosting revenue performance. Here at Negotia, we do things differently. Our hands-on approach means we work alongside our clients right on the front lines. Whether it’s accelerating opportunities, crafting proposals, building ROI cases, negotiating deals, or attending customer meetings—we’re there when you need us.
We serve as interim and fractional sales leaders, offering the right level of support, when needed.

Our engagements typically start informally over a cup of coffee, often following an investor introduction, when we can talk through your business priorities and identify often overlooked issues that could be hindering your sales funnel and slowing down your sales cycle.

If that looks good we will arrange a half-day session on us at no charge. We cover everything from pitch and proposals to assessments of GTM strategies and customer sales engagement practices. With our unique blend of commercial sales expertise and AI-driven solutions, proven across 30+ countries, we deliver results in days, not weeks.

Warm regards,

Paul Sims
Managing Partner, Negotia

Where should we start ..... ?

The Story

Company Background and Evolution: We will start by exploring the background and evolution of your company. Understanding your journey and the challenges faced is crucial. We will review the milestones you've achieved and your growth trajectory to grasp how your company has evolved over time.

Go-To-Market Strategy

We will analyze your existing Go-To-Market (GTM) strategy to understand the approach you've taken to enter and compete in the market. We will review your entry tactics, customer acquisition methods, and the competition. We will assess how these strategies align with your overall business objectives

Customer Profile

We will identify how your Early Customer Profiles (ECP) and Ideal Customer Profiles (ICP) align with your marketing and sales strategies. We will determine if your target customer profiles are effectively guiding your marketing efforts and make necessary adjustments to enhance target engagement.

Presentations

We will review the structure and effectiveness of your sales presentations. We will evaluate how these presentations are tailored to different audience segments and how effectively they communicate your company's core message.

Collateral & Messaging

We will examine the consistency of your branding and messaging across all materials. We will ensure alignment to your sales strategies and corporate identity to maintain a cohesive brand image

Proposals - Impact/Clarity

We will review the impact and clarity of your proposals. We will assess how well the articulation and voice of your offerings convert prospects into customers, focusing on the value presented.

ROI & Business Case

We will review the development and presentation of ROI and business cases. We will analyze how the economic benefits are communicated to stakeholders to ensure clarity and effectiveness.

Post-discovery

We commit to delivering a report within 7 days that will summarise the findings from the session, supplemented with graphs for visual clarity and high-level recommendations.

We provide the expertise to enable high growth tech companies to accelerate sales funnel conversion, shorten time to signature and scale deal size.(larger deals, more of them, signed sooner)